At a glance
The launch funnel — of the clinics actually in the beta
Is this adoption healthy?
Progress snapshot
Conversion ladder — where clinics drop off, by stream
Step-to-step conversion vs. industry benchmarks (sources in methodology). Green = at/above target · amber = approaching · red = below.
PMM metrics scorecard — what management watches
The metrics that decide whether C&M Hub graduates to a paid add-on. Replaces the old graduation checklist; all tied to instrumented PostHog events.
Marketing Hub — instrumented events (snapshot)
Distinct clinics per instrumented PostHog event, by stream. Activation = sent a campaign to patients.
Communications Hub — instrumented events (snapshot)
Distinct clinics per instrumented PostHog event, by stream. Beyond "sent an SMS": inbox visits (SMS + email), patient-history clicks, and two-way SMS setup.
Insights & action items